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NPS

Net Promoter Score

A simple loyalty score from −100 to +100 based on one question: "How likely are you to recommend us?" Higher means happier customers.

Example

If 60% are promoters and 10% are detractors, your NPS is 50.

Formula

NPS = % Promoters − % Detractors

Related terms

Churn
The percentage of customers (or revenue) you lose in a given period. High churn means people keep leaving.
Retention
The share of customers who keep using your product over time. The opposite of churn — high retention is a sign of a product people love.

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